Steroids foryour business.

No, because we filter them before they reach you. Every lead comes through a form with qualifying questions: are you the homeowner, what service, how soon, your address, your budget range. When quality needs to go up we add phone verification, a review step and budget screening. On one deck campaign our cost per lead was actually too low, so we added friction, the leads got serious, and that's the campaign that closed $433,000 in two months. One pool builder's form now turns away anything under $80,000. Then every lead's outcome goes back to Meta so it learns who the real buyers are.

In almost every account I open, Facebook isn't broken. It's one of five things: weak creative with money thrown behind it, a 10%-off offer every competitor is also running, targeting squeezed too tight, a winning campaign someone edited and reset to learning, or leads that nobody called for three days. The last one hides best. One client was sure their ads had died, so I called 16 of their leads myself and got almost 70% on the phone. The ads were fine. Their AI call center wasn't. Find the real problem before you spend another dollar. Full checklist: why your Facebook ads aren't working.

Our fastest launch brought in seven leads in the first four hours, at about $7 each, for a sports court builder. Our slowest took about two days. The clock starts on shoot day: three days to edit, then launch, and the first qualified lead inside about a week. We judge campaigns on seven-day cycles and never make big decisions in the first 48 hours. One rule matters more than the rest: if leads are flowing and nothing has closed after two months, that's a sales-side problem, and we sit down with you and fix it rather than quitting after month one. Timelines in detail: how long Facebook ads take to work.

Agencies will tell you 2x or 3x. For high-ticket Georgia trades that's not good enough. Our floor is 4x, our client average is 7.8x, measured as revenue closed divided by ad spend. A window company near Athens spent $1,197 in four weeks and closed $23,095. Cost per lead on its own is a vanity metric: a $60 lead on a $20,000 job is a bargain, and we've run roofing campaigns at $180 a lead where one job paid for everything. What we track is cost per booked appointment and customer acquisition cost, and every pipeline stage is sent back to Meta so it finds more buyers like the ones who signed. Numbers by trade: what's a good ROI for contractor ads.

$15 a day for every creative you're testing. Three ads means $45 a day, which gives Meta enough data to pick a winner. A Georgia plumber ran about $50 a day for three weeks: 62 leads at $18.60 and four water heaters sold in that window. $10 a day can work, slowly, but it usually tells me the owner isn't ready to grow yet. If you only have $300 a month, don't run ads at all. Go where your buyers already gather and build margin first. Once a winner is proven we scale in 30% steps, never from $100 to $1,000 overnight. The full budget rule: is $10 a day enough.

Within the first few minutes: a message to the Facebook or Instagram account that filled out the form, a text saying "this is the number we'll call you from", a second text that reads like a real person, and an email explaining what's next. At the same time your phone rings, you press a number, and it dials the homeowner. Most leads get a call inside a minute. That first call is triage, not a sale: two quick questions, build rapport, set the appointment. Then we double dial for seven days and drop anyone who never answered into a 14-day nurture. Harvard found a company that reaches a lead within an hour is about seven times more likely to qualify them. Our Georgia data says calling inside five minutes books 6.84x more consultations. The scripts: why your leads go cold.

Fill out a 30-minute onboarding document in your own words, no AI, so the ads reflect what makes you different. Then give us half a day on site. We show up early with a videographer and a teleprompter mounted on a gimbal, film the scripted ads, your crew working, social snippets and website footage, and walk out with about 15 ads, enough for roughly three months. We coach nervous owners on posture, tone and movement, and we cut after every sentence so nobody has to nail a perfect take. If you'd rather not be on camera we cast an actor for about $400. Editing takes three to four days. Then your job is to call leads fast and close. The whole process: how we run Meta ads.

Every script has the same bones: call out the exact homeowner, make the offer right away, name what waiting is costing them, say who it's for and who it isn't, prove it, show the outcome, tell them exactly what to click. The offer is where most contractors lose. We don't run discounts. We turn things you already do into value: a lighting package, premium hardware, a free 3D design, a showcase rate in exchange for before-and-after footage. One pool ad built that way is the best performer we've ever run. We film every hook as its own take so five hooks share one body, keep videos around 60 seconds, and cut anything that doesn't add to the offer. Real scripts: how to write a Facebook ad for a home service business.

Five, in order of cost. Bad creative with a big budget behind it, which hasn't worked since about 2016. A generic 10%-off offer. Narrow interest targeting, when Meta now finds buyers better than any hand-built audience, and one message for Johns Creek and South Fulton when those homeowners buy for different reasons. A sloppy setup, including letting an agency own your ad account. And no conversion events past the form, so Meta never learns which leads actually bought. The most expensive mistake isn't on that list: relying only on referrals, which cost one Atlanta signage company years of growth. All five: the Facebook ad mistakes Atlanta contractors keep making.

Two campaigns: Launch, where new creative competes, and Scale, where the proven winner gets the budget. We never edit a winner, because any change can reset it to the learning phase. When a new ad beats the champion, the campaigns swap roles. Settings are deliberate: leads objective, instant forms with qualifying questions, location locked and audience broad, Facebook and Instagram feeds, stories and reels only, every Advantage+ setting off except text options, enhancements off so Meta can't rewrite your ad, and the pixel plus Conversions API feeding booked, proposal and closed back to Meta. Then a weekly call on lead quality, cost per lead, cost per booked appointment and acquisition cost. By day 90 you know your numbers. The exact settings: our campaign setup.

Almost never. Cutting budget doesn't fix the thing that moved. We audit in order: did a setting flip (Meta turns things on without warning), did a form change, is the creative still stopping the scroll, is the offer still worth it, has frequency passed 4, did the radius drift. A pool builder came to us at $101.88 a lead on their own ads. We rebuilt the creative, copy, setup and targeting and the same account ran 396 leads at $7.88. Later we pushed their cost per lead up on purpose, because they had more leads than they could call. Sometimes a higher number is the goal. The audit: how to lower cost per lead without cutting budget.

So have most people on this page, and the stories are always the same: a retainer plus ad spend, a report full of clicks, no jobs, and a contract they couldn't leave. So here's how we're built. You see receipts before a pitch. We write down what we'll deliver before you pay. We meet every week and go through your real numbers. Our fee has to pay for itself or we keep working without one. And you own your ad account, your videos and your data, and you keep them if you ever leave.

You can, and the setup post above gives you every setting. Running them well means learning Ads Manager, copywriting, scripting, filming, editing, hooks, launching, testing and calling leads back at 9pm after a full day on the tools. The moment you have the money to buy back that time, an agency pays for itself, because someone else already spent years learning what works. The honest comparison: hire a Facebook ads manager or do it yourself.

No long-term lock-in. We earn next month by producing this one. Your ad account, your videos and your data stay yours.

High-ticket home services where a job is worth $3,000 or more: roofing, remodeling, windows and retrofits, pools, HVAC, decks and outdoor living, cleaning, sports courts. All of Georgia. Filming is Atlanta-based and we travel. We only work in Georgia on purpose: an agency in California doesn't know the difference between Buckhead and Brookhaven, and the message has to change with the zip code.